Johannes Albert gave a presentation on the topic of "Unfold your shop - more visibility for local shops" for all interested Rodgau businesses in the Kronenlichtspiele theatre. Albert had come to Rodgau on the initiative of the municipal agency for business development and city marketing. Topics such as shop presence, optimising the shop window and the personal appearance to the customer focused on the appearance of the "shops" on site. But the impact on the internet via online marketing, social media, website presence or search engine optimised text writing were also highlighted. Johannes Albert's main message to the participants was that there is no way around social media when it comes to addressing customers, especially in medium-sized specialised retail businesses. Three individual coaching sessions with Johannes Albert were raffled off among the 30 or so companies that accepted the invitation. Johannes Albert from Berlin is a nationally recognised consultant on operational marketing in the country's retail sector. He is closely networked with the industry via his social media channels. Further information about www.entfaltedeinladen.de.
